Writer, journalist and editor specialising in feature writing, commercial content and strategic communications.
With nearly two decades of experience across national media, global brands and editorial leadership, I bring strong storytelling instinct, sharp editorial judgement and a strategic understanding of audience and tone.
My work spans feature articles, leadership pieces, brand storytelling, ghostwriting and long-form content across business, health, lifestyle and travel.
I work across journalism and communications, translating complexity into clarity and shaping narratives that connect.
Nearly 20 years of cross-platform media and communications experience
Feature writing, editorial leadership and long-form storytelling
Working with CEOs, editors, founders and senior leaders
Translating complex subject matter into clear, engaging content
Fast, accurate and detail-focused delivery across tight deadlines
Experience across newsroom, agency and corporate environments
Previous work includes:
Managing Editor, The CEO Magazine
Finance Editor, news.com.au
Digital Producer, Seven West Media (The West Australian & PerthNow)
Broadcast Journalist, Finance News Network
Communications Specialist, Booking.com (Amsterdam HQ)
Commissioning Editor, Australian Educator Magazine
Freelance contributor across national and niche publications
published in
recently published
HOW I CAN HELP
I work with publications, brands and organisations to create thoughtful, high-quality content and communications that connects with the right audience.
Whether you need a feature article, executive profile, brand narrative or ongoing content support, I bring a strategic, editorial approach to every project — combining clarity, insight and strong storytelling.
I take the time to understand your audience, clarify your message and identify what actually matters. From there, I shape content that is clear, engaging and grounded in insight.
I work collaboratively, efficiently and with a high level of editorial care — whether delivering a single article or supporting a broader content strategy.
I offer flexible ways of working depending on your needs:
One-off projects — feature articles, profiles, reports, or website content
Ongoing support — regular content, editing or strategic communications advice
Ghostwriting & editorial — articles, ebooks, and long-form content including books and features
Strategic communications — messaging, positioning and narrative development for brands
Writing & journalism
Feature articles, profiles and long-form storytelling
Business, health and lifestyle writing
Interviews with leaders, experts and founders
Thought leadership and opinion pieces
Blogs and short-form articles
Strategic communications
Messaging and narrative development
Executive communications (articles, speeches, profiles)
Internal communications and engagement content
Translating complex or technical information into clear, audience-focused messaging
E-newsletters and campaign content
Editing, ghostwriting & content development
Book and ebook ghostwriting (including outlines and chapter development)
Structural editing and copy editing
Content refinement and tone of voice alignment
Editorial strategy and content direction
Proofreading and final polish/edit
testimonials
“Kathy is an extraordinary writer and communicator. Every single time I work with her I know the standard will be brilliant and her passion for the subject is obvious. For those lucky enough to get the opportunity to work with her, trust her brilliant instincts and know you have a partner of integrity and talent.”
Vanessa Stoykov, CEO, evolution media group
“Kathy is very hard working, professional, diligent and courteous and has a great understanding of business news. She is skilled at building and maintaining contacts, writing clean copy and meeting tight deadlines.”
Alexis Carey, Deputy News Director, news.com.au
“A highly capable, organised and effective managing editor. Kathy is a 'doer' who doesn't need to be asked twice to get things done. She has strong writing and editing skills, and thrives on a challenge.”
Skye Swan, Marketing Communications Manager
about me
Based in Perth, Western Australia, I’m a writer, journalist and communications specialist with nearly two decades of experience across Australia, the UK and Europe.
My career has taken me from fast-paced newsrooms to global organisations — interviewing CEOs, shaping editorial strategy and developing communications for brands operating across multiple markets.
I’ve held senior editorial roles including Finance Editor at news.com.au and Managing Editor at The CEO Magazine, and worked in communications at Booking.com’s global headquarters in Amsterdam.
Today, I work across journalism, commercial content and strategic communications for publications, brands and organisations across business, health, lifestyle and travel.
At the core of my work is a simple belief: the right story, told well, creates clarity, trust and connection.
work with me
I’m available for editorial commissions, brand collaborations and strategic communications projects across Australia and internationally.
Based in Perth, Western Australia, and open to remote and global projects.
If you have a project in mind, I’d love to hear from you. Please include a brief outline of what you’re looking for, timelines, and any relevant background — and I’ll get back to you as soon as possible.
kathy.skantzos@gmail.com or Instagram: @kathyskantzos